4.3 Million
Goods Re-worked per Year
100%
Accuracy
100%
OTIF
Objective
A global sporting goods brand owner required a reliable partner to prepare products for retail distribution across major UK retailers, including Frasers Group. With a portfolio that includes well-known sportswear, swimwear, footwear, and accessory brands, the business needed a partner capable of supporting its continued growth while meeting critical retail deadlines.
The objective was to ensure every item arrived on time, fully compliant, and retail-ready, with labelling, ticketing, and packaging aligned to each retailer’s bespoke requirements, allowing products to move seamlessly from warehouse to shop floor while maintaining the high standards expected of leading sporting brands.
Process
Consultation & Planning
Lemonpath worked closely with the brand owner to understand their product portfolio, packaging standards, and the detailed compliance requirements set by Frasers Group. Through careful planning and consultation, we mapped out workflows to manage multiple product categories while meeting strict retailer timelines and specifications.
Custom Pre-Retailing Solutions
We implemented tailored pre-retailing services designed to align with retailer requirements and high-volume production, including:
Garment de-tagging and re-tagging
High-volume barcode and label printing to Frasers Group specifications
Folding, bagging, and boxing to retailer standards
Quality control checks and product inspections
Working to individual PO packing briefs and compliance guidelines
Integrated Logistics
Our team manages the full pre-retail workflow from goods intake through to dispatch. By accessing the Frasers Group portal to download purchase orders and retailer specifications, we ensure every order is processed accurately and on schedule.
With the ability to print and apply millions of labels annually, Lemonpath works to strict PO-level requirements, packing instructions, and delivery deadlines—supporting continued growth as new high-street sporting brands join the portfolio each year.
Challenges
Retailer-Specific Compliance
Major retailers such as Frasers Group operate strict and evolving requirements for product presentation, labelling, and packaging. Every item needed to meet precise specifications before entering the retail supply chain.
High Volume, Fast Turnaround
Large volumes of sporting apparel, footwear, swimwear, and accessories required rapid processing to meet seasonal launches, promotional campaigns, and retailer delivery deadlines.
Brand Integrity
Ensuring every item maintained the premium standards expected of leading sporting brands, with consistent presentation and quality throughout the pre-retailing process.
Solutions
Lemonpath responded with a flexible and precise pre-retailing solution designed to meet the demands of high-volume retail preparation:
Dedicated Project Team – A specialist team was assigned to manage the programme, ensuring consistent quality, clear communication, and adherence to retailer deadlines.
Retailer Compliance Expertise – By accessing the Frasers Group portal to download purchase orders and packing specifications, Lemonpath ensured each order was processed in line with retailer requirements.
Scalable Processing Capacity – Flexible warehousing and production space allowed the team to rapidly scale operations to handle seasonal peaks and large volumes across multiple sporting brands.
High-Volume Labelling & Traceability – Barcode scanning, tracking systems, and large-scale label printing ensured accuracy, traceability, and compliance at every stage of the pre-retail process.
Results
On-Time Delivery
All stock was processed and delivered within agreed SLAs, ensuring products reached Frasers Group distribution centres on schedule.
Retail Compliance
100% compliance with retailer requirements, with zero rejections or labelling issues reported.
Client Satisfaction
The brand owner praised Lemonpath’s seamless execution, on-going reliability, and ability to support ongoing growth across multiple sporting brands.
"Lemonpath’s attention to detail and ability to adapt to our needs has made them an invaluable partner in our retail supply chain."
Global Sporting Brand Owner
Operations Manager
