32 years trusted partnership with Pentland brands fast tracked into Sports Direct

How Lemonpath fast tracked 600,000 Pentland goods into Sports Direct this May.

14m
Gift sets packed each year

80%
Employees during peak time

24,900
sq ft of warehousing space

Objective

Pentland Brands needed a reliable partner to help prepare their products for retail across Frasers Group, including Sports Direct. The goal was to ensure every item arrived on time, fully compliant, and ready to go straight onto the shop floor all while maintaining the high standards their customers expect.

Process

Consultation & Planning

Lemonpath collaborated closely with Pentland Brands to understand their product lines, packaging standards, and Frasers Group’s compliance criteria.

Custom Pre-Retailing Solutions

We implemented tailored services including:

  • Garment de-tagging and re-tagging

  • Barcoding and labelling to Frasers Group specifications

  • Folding, bagging, and boxing

  • Quality control and inspection

Integrated Logistics

Our team managed the full pre-retail process from intake to dispatch, ensuring timely delivery into Frasers Group’s distribution centres.

Challenges

Retailer-Specific Compliance

Frasers Group has strict and evolving requirements for product presentation and labelling.

High Volume, Fast Turnaround

Pentland Brands needed rapid processing to meet seasonal and promotional deadlines.

Brand Integrity

Ensuring that each item maintained Pentland’s premium brand standards throughout the process.

Solutions

Lemonpath responded with flexibility, care, and precision:

  • A dedicated project team was assigned to oversee the work, ensuring consistency and clear communication throughout.

  • Their scalable warehousing and processing facilities allowed them to adapt quickly to changing volumes.

  • Barcode scanning and tracking systems were used to maintain accuracy and traceability at every stage.

Results

On-Time Delivery

All stock was processed and delivered within agreed SLAs.

Retail Compliance

Zero rejections or compliance issues reported by Frasers Group.

Client Satisfaction

Pentland Brands praised the seamless execution and reliability of Lemonpath’s service.

"Lemonpath’s attention to detail and ability to adapt to our needs made them an invaluable partner in our retail supply chain."

Pentland Team

BAMA
BCMPA
BRCGS
UKWA
ROSPA
East Midlands Chamber

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