45 Million
Units Shipped Annually
100%
OTIF
300,000
sq ft of warehousing space
Objective
The multi-brand FMCG partner required a fulfilment solution capable of managing diverse requirements across four brands, spanning contract packing, backhaul, and transport services, while adhering to exacting retailer standards and delivery deadlines.
Lemonpath was tasked with:
Coordinating multi-brand operations across all service lines
Ensuring accurate fulfilment using 3rd-party retailer portals to manage orders, generate labels, and confirm despatches
Supporting new product launches, value-added services, and promotional kits
The goal was to provide a scalable, flexible solution that could adapt to each brand’s evolving needs while delivering on-time, compliant, and accurate fulfilment across all channels, including B2B, B2C, and Amazon.
Process
Lemonpath manages a complex, multi-brand fulfilment operation for the FMCG partner, handling diverse requirements across four brands. Multiple lines run simultaneously, enabling the team to process different SKUs, seasonal promotions, and bespoke orders at the same time.
Key elements of the process include:
Bill of Materials & Multi-Component Assembly – Each brand and product line follows a detailed BOM, ensuring all components are correctly assembled and packaged.
Contract Packing & Value-Added Services – Includes clip strips, gift boxes, promotional kits, and bespoke packaging tailored to brand and retailer specifications.
Backhaul & Transport Services – Coordinated inbound and outbound logistics ensure smooth movement of products between sites, warehouses, and retailer distribution centres.
Third-Party Portal Integration – Orders are managed through retailer portals, including label creation, order confirmation, and despatch tracking.
Multi-Channel Fulfilment – Products are prepared for B2B, B2C, and Amazon channels, with AYR fulfilment alongside peak seasonal surges.
Quality Control & Digital Transparency – Inspection processes ensure product quality and compliance, with digital tracking of packing performance, exceptions, and rejects.
This structured process allows Lemonpath to deliver consistent, accurate, and timely fulfilment, while supporting brand growth, new product launches, and complex multi-channel operations.
Solution
Lemonpath implemented a flexible, scalable fulfilment solution to manage the multi-brand FMCG partner’s complex operations:
Dedicated Multi-Line Operations – Multiple assembly and packing lines ran simultaneously, ensuring efficient handling of different brands, SKUs, and promotional variants.
Specialist Team & Contract Support – A dedicated operations team provided day-to-day oversight, ensuring consistent quality, smooth communication, and rapid response to changing requirements.
Value-Added Services – Clip strips, gift boxes, and bespoke promotional kits were handled with precision, maintaining brand standards across all builds.
Integrated Portal & WMS Access – Orders were processed via 3rd-party retailer portals, with labels generated and despatches confirmed, providing transparency and traceability.
Backhaul & Transport Coordination – Seamless inbound and outbound logistics ensured products were delivered to retailers, warehouses, and Amazon on schedule.
Quality Control & Digital Tracking – Inspection processes and a digital platform enabled real-time monitoring of packing accuracy, exceptions, and rejects.
This approach allowed Lemonpath to support the FMCG partner’s growth, manage multi-brand, multi-channel fulfilment, and deliver accurate, on-time, and compliant service across B2B, B2C, and Amazon channels.
Result
Year-on-Year Growth – Successfully supported growth across four brands, enabling expansion of product lines and new launches.
Accurate, On-Time Fulfilment – Multi-channel orders (B2B, B2C, Amazon) were processed with precision, meeting all retailer and marketplace deadlines.
Expanded Value-Added Services – Clip strips, gift boxes, and bespoke promotional kits were consistently delivered to specification, enhancing brand presentation.
Operational Efficiency – Multi-line operations, integrated portals, and dedicated teams ensured smooth processing even during peak periods or complex multi-brand campaigns.
Long-Term Partnership – Ongoing collaboration enables Lemonpath to adapt to evolving brand needs, supporting future growth and continued operational excellence.